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Our Story

Having always enjoyed a love of bohemian style, Prue started The Sound of White with a vision to bring Boho Australian Labels to her beautiful home town of Port Noarlunga, nestled in the southern coast of South Australia.  Prue wanted to create something special for all women as she believes, all have a Goddess within themselves. Women should feel confident and beautiful and Prue has created a welcoming haven for women to escape the everyday for a little while, and feel inspired, loved, worthy and heard.

The Sound of White started in 2015 from humble beginnings and along with her two daughters Ocea and Hunter, Prue has created a warm and inviting and thriving store welcoming visitors from near and far wowing them with her carefully selected range of clothing labels, accessories and giftware and selling Australia wide through the online store.

The Sound of White is much more than a store, they offer a sensory experience that leaves each customer feeling like a Goddess.